SEARCH ENGINE OPTIMIZATION
Technical fixes, content built around real query intent, and authority earned through links and citations. With AI Overviews on roughly half of queries, we also optimise for being quoted, not just ranked.
Grow your brand through data-driven digital strategies that increase visibility, generate leads, and improve customer engagement. It helps strengthen online presence, attract the right audience, and drive consistent business growth effectively.
Published industry research, not our opinions. Every figure is sourced so you can check it before you sign a budget.
Returned for every ₹1 invested in SEO, the strongest multiplier of any major channel.
Median SEO ROI across organisations, with B2B SaaS breaking even at around seven months.
Of queries now show AI Overviews, and most searches end without an open-web click. Visibility is no longer only about rank.
Of Indian media ad spend is now digital: the first year digital has overtaken television.
Lower cost than traditional marketing for content, while generating around three times the leads.
Of users never scroll past the first page of results. Page one is not a ranking goal, it is the whole market.
Technical fixes, content built around real query intent, and authority earned through links and citations. With AI Overviews on roughly half of queries, we also optimise for being quoted, not just ranked.
A content calendar with a point of view, short-form video first, and community management that answers people. With 467 million active social users in India, discovery increasingly starts here rather than on search.
Paid search, social and shopping campaigns built around cost per qualified lead rather than clicks. Paid media returns around ₹2 per ₹1 on average, so creative testing and landing-page work matter more than bid tweaking.
Clean tracking, server-side events where cookies fail, and one dashboard that ties spend to revenue. Measurement remains the industry's biggest gap: 45% of marketers still struggle to prove ROI across channels.
An illustrative model using published channel multipliers: about 8× long-term return on SEO, 2× on paid search, and 36× on email. Real numbers depend on your margins and sales cycle.
ILLUSTRATIVE MODEL ONLY. MULTIPLIERS FROM SEOPROFY, FIRST PAGE SAGE AND THUNDERBIT 2026 BENCHMARKS. NOT A PERFORMANCE GUARANTEE.
Technical crawl, keyword and competitor gap analysis, ad account review and a tracking audit. You get the current numbers in writing before we propose anything.
Budget split by channel, a content and campaign calendar, and the two or three metrics we will be held to for the quarter.
Analytics, conversion events and CRM handoff wired up first, so every rupee spent afterwards is attributable.
Content shipping weekly, campaigns live with creative variants, landing pages iterated against conversion data.
A monthly review of spend against pipeline, budget shifted toward what is working, and a written plan for the next quarter.
Results measured against the two or three metrics agreed in week three. Together we decide whether to scale, adjust or pause, with the numbers to back the call.
Search intent, ad costs and buying cycles differ sharply by sector. These are the ones we have campaign history in.
Paid campaigns produce data in days and stable performance in about six weeks. SEO typically takes three to six months to move meaningfully, which is why we usually run both.
It matters differently. AI answers appear on roughly half of queries and many searches end without a click, so the work shifts toward being the cited source, owning branded and high-intent queries, and capturing demand that AI answers cannot close.
Indian SMB SEO retainers commonly run between ₹40,000 and ₹1.5 lakh a month, with ad spend on top. We would rather run one channel properly than four on a budget that cannot move any of them.
Ad accounts, analytics and domains stay in your ownership with us as users. Reporting is a live dashboard plus a monthly written review covering spend, pipeline and what we are changing next.
Send us your site and ad accounts. You will get a written audit covering technical issues, keyword gaps, wasted ad spend and tracking errors. No retainer is required to read it.